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strategy

3 posts

Ai Ml

ADD Beyond Code: Applying AI-Driven Development Outside Engineering

AI-Driven Development was born in software, but the method is domain-independent. The producer is now an AI in every knowledge-work domain — so the same loop applies: constrain the what, free the how, verify by evidence. The framework for the whole series.

11 min read
Ai Ml

ADD for Marketing: Briefs as Specs, Brand as the Frozen Contract

AI floods marketing with on-brand-looking copy that is off-strategy. ADD fixes it: the brief is the spec (with named refusal reasons), brand and claims are the frozen contract, the A/B test is verification by evidence, and performance folds into a living playbook.

11 min read
Ai Ml

ADD for Sales: Clamp the ICP, Free the Outreach

AI can flood prospects with personalized-looking outreach that is off-ICP, mis-priced, or non-compliant. ADD clamps the what — ICP, claims, pricing authority — and frees the how, then verifies by reply and win rates instead of by how persuasive the copy reads.

13 min read